Real Estate News

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how quickly that can change....

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work....

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads....

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Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman....

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UWM and Pennymac are pricing jumbo mortgages of up to $819,000 as if they were conforming, ahead of an official announcement by Fannie and Freddie's federal regulator in November. ...

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A homebuyer represented by the law firm involved in the Moehrl commission lawsuit is targeting Zillow in a new class-action case that alleges the listing portal has used "deceptive and illegal" practices to inflate homebuyer costs....

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At $2 per share, the latest offering of three million shares is priced nearly three times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting....

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Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points....

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Redfin’s latest analysis reveals the states where homeowners will benefit most from the new state and local tax (SALT) cap, which Congress raised from $10,000 to $40,000....

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....

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